Building a Stronger Mall Brand Across Pune and PCMC
Retail & Mall
PCMC, Pune
Integrated Marketing Partner
About Elpro City Square
Elpro City Square is a large-format retail and lifestyle destination in PCMC, Pune, with more than 150 brands spread across approximately eight lakh square feet. Its retail mix is supported by a food court, entertainment options and a 650-plus-seat auditorium. The mall had the infrastructure and tenant mix of a major city destination, but awareness remained stronger within its immediate catchment area.
We believe a website isn’t just a digital presence — it’s a powerful tool that tells your story.
- Marketing communication
- Environmental graphics
- Mall activations
- Website support
- Social media management
- Wayfinding
- Campaigns and event experiences
- AI-assisted creative support
The Personified Partnership
Personified works with Elpro City Square as an ongoing integrated mall marketing partner, connecting campaign strategy with daily execution. Our role brings together how the mall communicates online, how campaigns appear within the property and how stores, events and customer experiences are presented under one clear brand direction
Culture and community are used thoughtfully to create experiences people can understand and participate in, while retail communication remains clear, customer-friendly and focused on action.The client's openness to ideas also allows Personified to explore fresh formats without losing sight of relevance, feasibility or consistency.
What the Association Delivers
The association gives Elpro City Square one connected partner across strategy, content, design, technology and on-ground communication. It supports faster execution, a more recognisable brand voice and stronger visibility across Pune and PCMC, while reinforcing the mall as a destination for shopping, culture, entertainment and shared experiences. The partnership balances long-term brand building with the speed needed for everyday mall marketing
